Tropical Reef Travel Café™
+ BAGGEDDABOUTIT™
Building the ClubZERO Hospitality Ecosystem™
Simone, our VP of AI Media Presentations shares details about the Tropical Reef Travel Cafes
Welcome to the Future of Hospitality
What happens when you combine fresh farm-to-table food grown onsite, with a bakery, travel agency planning services, rewards and unique logo-branded apparel, driven by a growing membership community and intelligent technology under one roof?
You create far more than a restaurant. You create a fun new destination.
Developed by APVG, and being launched by ClubZERO Venture Group™, the Tropical Reef Travel Café™ (TRTC) with its exclusive BAGGEDDABOUTIT™ food brand, is designed as the first physical destination where guests can experience the future APVG/ClubZERO ecosystem in action
Rather than operating as a traditional café, each Signature Tropical Reef Travel Café™ brings together complementary businesses that work together to create exceptional value for guests, and members. Travel Cafe vision begins in Las Vegas — but the model is being designed to travel much farther.
The Signature Tropical Reef Travel Café™ will become the local membership clubhouse located directly within the primary communities where ClubZERO members live, work and travel.
Building Our First Flagship Destinations
ClubZERO Ventures is in the process of forming The Travel Cafe Group to develop this multi-concept franchise model. The initial Signature Tropical Reef Travel Café™ location in Las Vegas is the first part of what will become a long-term growth strategy. Starting in one of the world's largest hospitality & tourism markets, Las Vegas welcomes more than 40 million visitors each year.
Our initial development plan includes two Signature Tropical Reef Travel Café™ flagship locations in Summerlin and Henderson, plus a Travel Café™ Express location at Harry Reid International Airport, if we can secure that site.
Additional Baggeddaboutit™ the smaller Star-bucks version of the model will be established within select hotels, casinos, strip malls and major shopping centers. All of these destinations will allow ClubZERO Venture Group™ to validate the operating model, refine the customer experience, test the Agentis Intelligent Business Systems™, and prepare the business for regional expansion and introducing a new future franchising business model.
Signature Tropical Reef Travel Café™
The Signature Tropical Reef Travel Café™ rendering seen here was developed several years ago for a local site, that was leased before we could secure it.
It combines the BAGGEDDABOUTIT™ bakery kitchen, ClubZERO Member Services™, ClubZERO Travel services, a ReefShark retail center, Clear Blue Oceans Foundation™ aquarium exhibits, and ocean information center, would have offered indoor and outdoor gathering spaces, and private event facilities into one integrated hospitality destination
Once built in a new location, it will become the first physical showcase of the complete APVG/ClubZERO ecosystem.
More Than a Restaurant
Most restaurants serve meals. The Tropical Reef Travel Café™ is designed to serve an entire ecosystem.
IGuests can enjoy fresh farm-to-table dining, specialty Hawaiian coffee, smoothies, artisan bakery products, beer and wine while discovering travel opportunities, joining ClubZERO Rewards™, earning and redeeming BitZERO$™ rewards currency, shopping ReefShark Apparel & Accessories™, learning about the Clear Blue Oceans Foundation™ and attending community events—all during a single visit.
Instead of waiting for future Aquarium Plaza Corporate Centers™ to open, these flagship destinations begin delivering value immediately while demonstrating how the entire ecosystem works together.
Two Brands. One Destination.
The Tropical Reef Travel Café™ serves as the flagship hospitality experience. BAGGEDDABOUTIT™ serves as its signature food concept.
Built around the philosophy of Farm Fresh. Fast. Fun.™, BAGGEDDABOUTIT™ features a deliberately focused menu centered on: Signature Baggetts, freshly made bagels, artisan pizzas, fresh salads, and farm-fresh smoothies made with indoor vertical farmed berries and produce.
This streamlined menu allows BAGGEDDABOUTIT™ to operate both inside every Signature Tropical Reef Travel Café™ and as a highly scalable stand-alone concept for airports, casinos, hotels and neighborhood shopping centers.
Unlike a traditional restaurant, every Signature Tropical Reef Travel Café™ operates as a partnership between specialized organizations that each contribute their own expertise and staff. Together they create one seamless guest experience while maintaining independent operations.
The Travel Café Group™
The Travel Café Group™ (TCG), a company currently being formed to develop, own, operate and later franchise both the full Tropical Reef Travel Café™ model, and smaller BAGGEDDABOUTIT™ only facilities. TCG is responsible for all hospitality operations including:
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Food and beverage operations
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Restaurant management
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Franchise development
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Bakery operations
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Vertical farming
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Purchasing
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Distribution
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Logistics
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Facility management
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Operational standards
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Brand development
As the organization grows, TCG will establish regional operating centers that support every company-owned and franchise location.
ClubZERO Rewards™
ClubZERO Rewards™ leases dedicated space within every Signature Tropical Reef Travel Café™ and operates its own Member Services Center. Its responsibilities include:
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ClubZERO membership
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Member services
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ClubZERO Travel Services™
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ClubZERO LOVE Cruises™
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Affiliate support
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BitZERO$ member engagement
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Vacation planning
Because ClubZERO manages its own staff and operations, travel professionals remain focused entirely on helping members discover exceptional travel experiences while benefiting from the steady customer traffic generated by the café.
Clear Blue Oceans Foundation™
The Clear Blue Oceans Foundation™ also leases dedicated space within every Signature Tropical Reef Travel Café™. Foundation staff manage all aquarium exhibits, educational displays and conservation experiences. Responsibilities include:
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Aquarium operations
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Marine life care
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Ocean education
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Community outreach
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Conservation awareness
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Foundation fundraising
These beautiful tropical aquariums are far more than decoration. They create the atmosphere that defines every Tropical Reef Travel Café™ while introducing visitors to the Foundation's mission of protecting our oceans.
Building the Ecosystem Before Building the Resorts
The Tropical Reef Travel Café™ strategy is about much more than food. It is designed to establish highly visible destinations that introduce people to the ClubZERO ecosystem years before Aquarium Plaza Corporate Centers™ begin opening. Every Signature Tropical Reef Travel Café™ becomes a place where visitors can:
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Enjoy fresh food
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Join ClubZERO Rewards™
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Book vacations and cruises
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Earn BitZERO$™
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Shop ReefShark products
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Attend community events
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Learn about APVG
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Experience the Agentis Intelligent Business Systems™ operating in a live business environment
Each location helps strengthen the ecosystem while creating recurring engagement with ClubZERO members.
Dual Brand Growth Strategies
The long-term expansion plan includes two complementary franchise concepts, designed exclusively for the Founding (10,000) and Business (50,000) members of ClubZERO Rewards, as follows:
Tropical Reef Travel Café™ - Large flagship destinations featuring:
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Full dining experience
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ClubZERO Member Center™
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Travel agency
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ReefShark retail
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Aquarium exhibits
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Event space
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Indoor and outdoor seating
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Community gathering areas
These become destination locations suitable for airports, large retail malls, or stand-alone facilities.
The long-term expansion plan includes two complementary franchise concepts, designed exclusively for the Founding (10,000) and Business (50,000) members of ClubZERO Rewards, as follows:
BAGGEDDABOUTIT™ - concept is the Starbucks-style version of the model.
Designed for airports, casinos, hotels, entertainment venues, shopping centers and neighborhood locations, these units focus exclusively on food and beverages while introducing guests to ClubZERO through digital engagement, rewards and membership promotions.
Together, both concepts create a scalable hospitality network capable of serving local communities as well as travelers throughout North America:
Regional Operations
Supporting every location will be regional operating centers managed by The Travel Café Group™. These centers will include:
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Vertical farming
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Commercial bakeries
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Fresh ingredient processing
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Distribution
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Franchise supplies
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Packaging
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Logistics
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Fleet operations
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Franchise training
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Product development
Las Vegas will serve as the first regional operating center before expanding into Southern California, Hawaii and South Florida.
Looking Ahead
Following the successful launch of the Las Vegas market, The Travel Cafe Group™ plans to expand its corporate owned Signature Tropical Reef Travel Café™ locations into strategic hospitality markets including:
Newport Beach, San Diego and Ventura, California, Phoenix and Scottsdale Arizona, Salt Lake City, Utah, Reno Nevada, Hawaii and Florida, while pursuing Express airport opportunities and additional BAGGEDDABOUTIT™ neighborhood locations supported by regional production and distribution centers.
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Newport Beach, California
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San Diego, California
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Ventura, California
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Palm Springs, California
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Miami, Floridia
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Lahaina, Maui Hawaii
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Fort Lauderdale, Florida
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Reno/Sparts, Nevada
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Phoenix, Arizona
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Scottsdale, Arizona
These destinations are intended to become the hospitality foundation of the future APVG/ClubZERO ecosystem and, ultimately, complementary anchor businesses also within the APVG proposed Aquarium Plaza Corporate Centers™.
Speaking Engagements & Appearances
The Tropical Reef Travel Café™ is more than a place to enjoy a meal. It is being designed to allow people and our members to experience the APVG/ClubZERO ecosystem for the very first time..
Every meal introduces a member. Every visit creates an opportunity. Every destination strengthens the ecosystem. And every new location brings us one step closer to building the 5 million paid membership community envisioned by APVG/ClubZERO ecosystem
Other ClubZERO Venture Food & Beverage Concepts
The ClubZERO Ventures model is funded through a fixed allocation of monthly membership dues, that allow for the development of the brands that will support the greater club lifestyle and value proposition. With a goal of taking ClubZERO public by 2030, its wholly owned food and beverage operations will ad substantial value to the multi-revenue stream ClubZERO business. Here are a few other concepts that will be launched by early 2028 or sooner:
The above are presented as concepts only, and no guarantee is made that all of these models will actually be developed as intended, as they are subject to market conditions and funding availability.
"Every destination begins with a journey.
Every journey begins with a welcoming place.
At The Travel Café Group™,
we're creating destinations where great food,
meaningful connections and unforgettable
travel experiences come together."